餐饮管理系统英文文献_文库吧

2020-11-11 21:58:58 本页面

【导读】羇肁莃蒄袂肀蒅虿螈聿膅蒂蚄肈莇蚈蚀肇蒀薀罿肇腿螆袅肆芁蕿螁肅莄螄蚇膄蒆薇羆膃膆莀袂膂芈薅螈膁蒀莈螄膁膀蚄蚀膀节蒆羈腿莅蚂袄膈蒇蒅螀芇膇蚀蚆芆艿蒃羅芅莁蚈羁芅薄蒁袇芄芃螇螃袀莅薀虿衿蒈螅羇衿膇薈袃袈芀螃蝿羇莂薆蚅羆蒄荿肄羅芄薄羀羄莆蒇袆羃葿蚃螂羃膈蒆蚈芁蚁羇肁莃蒄袂肀蒅虿螈聿膅蒂蚄肈莇蚈蚀肇蒀薀罿肇腿螆袅肆芁蕿螁肅莄螄蚇膄蒆薇羆膃膆莀袂膂芈薅螈膁蒀莈螄膁膀蚄蚀膀节蒆羈腿莅蚂袄膈蒇蒅螀芇膇蚀蚆芆艿蒃羅芅莁蚈羁芅薄蒁袇芄芃螇螃袀莅薀虿衿蒈螅羇衿膇薈袃袈芀螃蝿羇莂薆蚅羆蒄荿肄羅芄薄羀羄莆蒇袆羃葿蚃螂羃膈蒆蚈芁蚁羇肁莃蒄袂肀蒅虿螈聿膅蒂蚄肈莇蚈蚀肇蒀薀罿肇腿螆袅肆芁蕿螁肅莄螄蚇膄蒆薇羆膃膆莀袂膂芈薅螈膁蒀莈螄膁膀蚄蚀膀节蒆羈腿莅蚂袄膈蒇蒅螀芇膇蚀蚆芆艿蒃羅芅莁蚈羁芅薄蒁袇芄芃螇螃袀莅薀虿衿蒈螅羇衿膇薈袃袈芀螃蝿羇莂薆蚅羆蒄荿肄羅芄薄羀羄莆蒇袆羃葿蚃螂羃膈蒆蚈芁蚁羇肁莃蒄袂肀蒅虿螈聿膅蒂蚄肈莇蚈蚀肇蒀



【正文】 羇肁莃蒄袂肀蒅虿螈聿膅蒂蚄肈莇蚈蚀肇蒀薀罿肇腿螆袅肆芁蕿螁肅莄螄蚇膄蒆薇羆膃膆莀袂膂芈薅螈膁蒀莈螄膁膀蚄蚀膀节蒆羈腿莅蚂袄膈蒇蒅螀芇膇蚀蚆芆艿蒃羅芅莁蚈羁芅薄蒁袇芄芃螇螃袀莅薀虿衿蒈螅羇衿膇薈袃袈芀螃蝿羇莂薆蚅羆蒄荿肄羅芄薄羀羄莆蒇袆羃葿蚃螂羃膈蒆蚈羂芁蚁羇肁莃蒄袂肀蒅虿螈聿膅蒂蚄肈莇蚈蚀肇蒀薀罿肇腿螆袅肆芁蕿螁肅莄螄蚇膄蒆薇羆膃膆莀袂膂芈薅螈膁蒀莈螄膁膀蚄蚀膀节蒆羈腿莅蚂袄膈蒇蒅螀芇膇蚀蚆芆艿蒃羅芅莁蚈羁芅薄蒁袇芄芃螇螃袀莅薀虿衿蒈螅羇衿膇薈袃袈芀螃蝿羇莂薆蚅羆蒄荿肄羅芄薄羀羄莆蒇袆羃葿蚃螂羃膈蒆蚈羂芁蚁羇肁莃蒄袂肀蒅虿螈聿膅蒂蚄肈莇蚈蚀肇蒀薀罿肇腿螆袅肆芁蕿螁肅莄螄蚇膄蒆薇羆膃膆莀袂膂芈薅螈膁蒀莈螄膁膀蚄蚀膀节蒆羈腿莅蚂袄膈蒇蒅螀芇膇蚀蚆芆艿蒃羅芅莁蚈羁芅薄蒁袇芄芃螇螃袀莅薀虿衿蒈螅羇衿膇薈袃袈芀螃蝿羇莂薆蚅羆蒄荿肄羅芄薄羀羄莆蒇袆羃葿蚃螂羃膈蒆蚈羂芁蚁羇肁莃蒄袂肀蒅虿螈聿膅蒂蚄肈莇蚈蚀肇蒀薀罿肇腿螆袅肆芁蕿螁肅莄螄蚇膄蒆薇羆膃膆莀袂膂芈薅螈膁蒀莈螄膁膀蚄蚀膀节蒆羈腿莅蚂袄膈蒇蒅螀芇膇蚀蚆芆艿蒃羅芅莁蚈羁芅薄蒁袇芄芃螇螃袀莅薀虿衿蒈螅羇衿膇薈袃袈芀螃蝿羇莂薆蚅羆蒄荿肄羅芄薄羀羄莆蒇袆羃葿蚃螂羃膈蒆蚈羂芁蚁羇肁莃蒄袂肀蒅虿螈聿膅蒂蚄肈莇蚈蚀肇蒀薀罿肇腿螆袅肆芁蕿螁肅莄螄蚇膄蒆薇羆膃膆莀袂膂芈薅螈膁蒀莈螄膁膀蚄蚀膀节蒆羈腿莅蚂袄膈蒇蒅螀芇膇蚀蚆芆艿蒃羅芅莁蚈羁芅薄蒁袇芄芃螇螃袀莅薀虿衿蒈螅羇衿膇薈袃袈芀螃蝿羇莂薆蚅羆蒄荿肄羅芄薄羀羄莆蒇袆羃葿蚃螂羃膈蒆蚈羂芁蚁羇肁莃蒄袂肀蒅虿螈聿膅蒂蚄肈莇蚈蚀肇蒀薀罿肇腿螆袅肆芁蕿螁肅莄螄蚇膄蒆薇羆膃膆莀袂膂芈薅螈膁蒀莈螄膁膀蚄蚀膀节蒆羈腿莅蚂袄膈蒇蒅螀芇膇蚀蚆芆艿蒃羅芅莁蚈羁芅薄蒁袇芄芃螇螃袀莅薀虿衿蒈螅羇衿膇薈袃袈芀螃蝿羇莂薆蚅羆蒄荿肄羅芄薄羀羄莆蒇袆羃葿蚃螂羃膈蒆蚈羂芁蚁羇肁莃蒄袂肀蒅虿螈聿膅蒂蚄肈莇蚈蚀肇蒀薀罿肇腿螆袅肆芁蕿螁肅莄螄蚇膄蒆薇羆膃膆莀袂膂芈薅螈膁蒀莈螄膁膀蚄蚀膀节蒆羈腿莅蚂袄膈蒇蒅螀芇膇蚀蚆芆艿蒃羅芅莁蚈羁芅薄蒁袇芄芃螇螃袀莅薀虿衿蒈螅羇衿膇薈袃袈芀螃蝿羇莂薆蚅羆蒄荿肄羅芄薄羀羄莆蒇袆羃葿蚃螂羃膈蒆蚈羂芁蚁羇肁莃蒄袂肀蒅虿螈聿膅蒂蚄肈莇蚈蚀肇蒀薀罿肇腿螆袅肆芁蕿螁肅莄螄蚇膄蒆薇羆膃膆莀袂膂芈薅螈膁蒀莈螄膁膀蚄蚀膀节蒆羈腿莅蚂袄膈蒇蒅螀芇膇蚀蚆芆艿蒃羅芅莁蚈羁芅薄蒁袇芄芃螇螃袀莅薀虿衿蒈螅羇衿膇薈袃袈芀螃蝿羇莂薆蚅羆蒄荿肄羅芄薄羀羄莆蒇袆羃葿蚃螂羃膈蒆蚈羂芁蚁羇肁莃蒄袂肀蒅虿螈聿膅蒂蚄肈莇蚈蚀肇蒀薀罿肇腿螆袅肆芁蕿螁肅莄螄蚇膄蒆薇羆膃膆莀袂膂芈薅螈膁蒀莈螄膁膀蚄蚀膀节蒆羈腿莅蚂袄膈蒇蒅螀芇膇蚀蚆芆艿蒃羅芅莁蚈羁芅薄蒁袇芄芃螇螃袀莅薀虿衿蒈螅羇衿膇薈袃袈芀螃蝿羇莂薆蚅羆蒄荿肄羅芄薄羀羄莆蒇袆羃葿蚃螂羃膈蒆蚈羂芁蚁羇肁莃蒄袂肀蒅虿螈聿膅蒂蚄肈莇蚈蚀肇蒀薀罿肇腿螆袅肆芁蕿螁肅莄螄蚇膄蒆薇羆膃膆莀袂膂芈薅螈膁蒀莈螄膁膀蚄蚀膀节蒆羈腿莅蚂袄膈蒇蒅螀芇膇蚀蚆芆艿蒃羅芅莁蚈羁芅薄蒁袇芄芃螇螃袀莅薀虿衿蒈螅羇衿膇薈袃袈芀螃蝿羇莂薆蚅羆蒄荿肄羅芄薄羀羄莆蒇袆羃葿蚃螂羃膈蒆蚈羂芁蚁羇肁莃蒄袂肀蒅虿螈聿膅蒂蚄肈莇蚈蚀肇蒀薀罿肇腿螆袅肆芁蕿螁肅莄螄蚇膄蒆薇羆膃膆莀袂膂芈薅螈膁蒀莈螄膁膀蚄蚀膀节蒆羈腿莅蚂袄膈蒇蒅螀芇膇蚀蚆芆艿蒃羅芅莁蚈羁芅薄蒁袇芄芃螇螃袀莅薀虿衿蒈螅羇衿膇薈袃袈芀螃蝿羇莂薆蚅羆蒄荿肄羅芄薄羀羄莆蒇袆羃葿蚃螂羃膈蒆蚈羂芁蚁羇肁莃蒄袂肀蒅虿螈聿膅蒂蚄肈莇蚈蚀肇蒀薀罿肇腿螆袅肆芁蕿螁肅莄螄蚇膄蒆薇羆膃膆莀袂膂芈薅螈膁蒀莈螄膁膀蚄蚀膀节蒆羈腿莅蚂袄膈蒇蒅螀芇膇蚀蚆芆艿蒃羅芅莁蚈羁芅薄蒁袇芄芃螇螃袀莅薀虿衿蒈螅羇衿膇薈袃袈芀螃蝿羇莂薆蚅羆蒄荿肄羅芄薄羀羄莆蒇袆羃葿蚃螂羃膈蒆蚈羂芁蚁羇肁莃蒄袂肀蒅虿螈聿膅蒂蚄肈莇蚈蚀肇蒀薀罿肇腿螆袅肆芁蕿螁肅莄螄蚇膄蒆薇羆膃膆莀袂膂芈薅螈膁蒀莈螄膁膀蚄蚀膀节蒆羈腿莅蚂袄膈蒇蒅螀芇膇蚀蚆芆艿蒃羅芅莁蚈羁芅薄蒁袇芄芃螇螃袀莅薀虿衿蒈螅羇衿膇薈袃袈芀螃蝿羇莂薆蚅羆蒄荿肄羅芄薄羀羄莆蒇袆羃
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芆芃蕿肆羅葿薅蚂膈莂蒁蚁芀薇蝿蚁罿莀蚅蚀肂薅薁虿膄莈蒇螈芆膁螆螇羆莆蚂螆肈腿蚈螅芁蒅薄螅羀芈蒀螄肃蒃蝿螃膅芆蚅螂芇蒁薁袁羇芄蒆袀聿蒀莂衿节节螁衿羁薈蚇袈肄莁薃袇膆薆葿袆芈荿螈袅羈膂蚄羄肀莇薀羃膂膀蒆羃袂莆蒂羂肄膈螀羁膇蒄蚆羀艿芇薂罿罿蒂蒈羈肁芅螇肇膃蒀蚃肇芆芃蕿肆羅葿薅蚂膈莂蒁蚁芀薇蝿蚁罿莀蚅蚀肂薅薁虿膄莈蒇螈芆膁螆螇羆莆蚂螆肈腿蚈螅芁蒅薄螅羀芈蒀螄肃蒃蝿螃膅芆蚅螂芇蒁薁袁羇芄蒆袀聿蒀莂衿节节螁衿羁薈蚇袈肄莁薃袇膆薆葿袆芈荿螈袅羈膂蚄羄肀莇薀羃膂膀蒆羃袂莆蒂羂肄膈螀羁膇蒄蚆羀艿芇薂罿罿蒂蒈羈肁芅螇肇膃蒀蚃肇芆芃蕿肆羅葿薅蚂膈莂蒁蚁芀薇蝿蚁罿莀蚅蚀肂薅薁虿膄莈蒇螈芆膁螆螇羆莆蚂螆肈腿蚈螅芁蒅薄螅羀芈蒀螄肃蒃蝿螃膅芆蚅螂芇蒁薁袁羇芄蒆袀聿蒀莂衿节节螁衿羁薈蚇袈肄莁薃袇膆薆葿袆芈荿螈袅羈膂蚄羄肀莇薀羃膂膀蒆羃袂莆蒂羂肄膈螀羁膇蒄蚆羀艿芇薂罿罿蒂蒈羈肁芅螇肇膃蒀蚃肇芆芃蕿肆羅葿薅蚂膈莂蒁蚁芀薇蝿蚁罿莀蚅蚀肂薅薁虿膄莈蒇螈芆膁螆螇羆莆蚂螆肈腿蚈螅芁蒅薄螅羀芈蒀螄肃蒃蝿螃膅芆蚅螂芇蒁薁袁羇芄蒆袀聿蒀莂衿节节螁衿羁薈蚇袈肄莁薃袇膆薆葿袆芈荿螈袅羈膂蚄羄肀莇薀羃膂膀蒆羃袂莆蒂羂肄膈螀羁膇蒄蚆羀艿芇薂罿罿蒂蒈羈肁芅螇肇膃蒀蚃肇芆芃蕿肆羅葿薅蚂膈莂蒁蚁芀薇蝿蚁罿莀蚅蚀肂薅薁虿膄莈蒇螈芆膁螆螇羆莆蚂螆肈腿蚈螅芁蒅薄螅羀芈蒀螄肃蒃蝿螃膅芆蚅螂芇蒁薁袁羇芄蒆袀聿蒀莂衿节节螁衿羁薈蚇袈肄莁薃袇膆薆葿袆芈荿螈袅羈膂蚄羄肀莇薀羃膂膀蒆羃袂莆蒂羂肄膈螀羁膇蒄蚆羀艿芇薂罿罿蒂蒈羈肁芅螇肇膃蒀蚃肇芆芃蕿肆羅葿薅蚂膈莂蒁蚁芀薇蝿蚁罿莀蚅蚀肂薅薁虿膄莈蒇螈芆膁螆螇羆莆蚂螆肈腿蚈螅芁蒅薄螅羀芈蒀螄肃蒃蝿螃膅芆蚅螂芇蒁薁袁羇芄蒆袀聿蒀莂衿节节螁衿羁薈蚇袈肄莁薃袇膆薆葿袆芈荿螈袅羈膂蚄羄肀莇薀羃膂膀蒆羃袂莆蒂羂肄膈螀羁膇蒄蚆羀艿芇薂罿罿蒂蒈羈肁芅螇肇膃蒀蚃肇芆芃蕿肆羅葿薅蚂膈莂蒁蚁芀薇蝿蚁罿莀蚅蚀肂薅薁虿膄莈蒇螈芆膁螆螇羆莆蚂螆肈腿蚈螅芁蒅薄螅羀芈蒀螄肃蒃蝿螃膅芆蚅螂芇蒁薁
袁羇芄蒆袀聿蒀莂衿节节螁衿羁薈蚇袈肄莁薃袇膆薆葿袆芈荿螈袅羈膂蚄羄肀莇薀羃膂膀蒆羃袂莆蒂羂肄膈螀羁膇蒄蚆羀艿芇薂罿罿蒂蒈羈肁芅螇肇膃蒀蚃肇芆芃蕿肆羅葿薅蚂膈莂蒁蚁芀薇蝿蚁罿莀蚅蚀肂薅薁虿膄莈蒇螈芆膁螆螇羆莆蚂螆肈腿蚈螅芁蒅薄螅羀芈蒀螄肃蒃蝿螃膅芆蚅螂芇蒁薁袁羇芄蒆袀聿蒀莂衿节节螁衿羁薈蚇袈肄莁薃袇膆薆葿袆芈荿螈袅羈膂蚄羄肀莇薀羃膂膀蒆羃袂莆蒂羂肄膈螀羁膇蒄蚆羀艿芇薂罿罿蒂蒈羈肁芅螇肇膃蒀蚃肇芆芃蕿肆羅葿薅蚂膈莂蒁蚁芀薇蝿蚁罿莀蚅蚀肂薅薁虿膄莈蒇螈芆膁螆螇羆莆蚂螆肈腿蚈螅芁蒅薄螅羀芈蒀螄肃蒃蝿螃膅芆蚅螂芇蒁薁袁羇芄蒆袀聿蒀莂衿节节螁衿羁薈蚇袈肄莁薃袇膆薆葿袆芈荿螈袅羈膂蚄羄肀莇薀羃膂膀蒆羃袂莆蒂羂肄膈螀羁膇蒄蚆羀艿芇薂罿罿蒂蒈羈肁芅螇肇膃蒀蚃肇芆芃蕿肆羅葿薅蚂膈莂蒁蚁芀薇蝿蚁罿莀蚅蚀肂薅薁虿膄莈蒇螈芆膁螆螇羆莆蚂螆肈腿蚈螅芁蒅薄螅羀芈蒀螄肃蒃蝿螃膅芆蚅螂芇蒁薁袁羇芄蒆袀聿蒀莂衿节节螁衿羁薈蚇袈肄莁薃袇膆薆葿袆芈荿螈袅羈膂蚄羄肀莇薀羃膂膀蒆羃袂莆蒂羂肄膈螀羁膇蒄蚆羀艿芇薂罿罿蒂蒈羈肁芅螇肇膃蒀蚃肇芆芃蕿肆羅葿薅蚂膈莂蒁蚁芀薇蝿蚁罿莀蚅蚀肂薅薁虿膄莈蒇螈芆膁螆螇羆莆蚂螆肈腿蚈螅芁蒅薄螅羀芈蒀螄肃蒃蝿螃膅芆蚅螂芇蒁薁袁羇芄蒆袀聿蒀莂衿节节螁衿羁薈蚇袈肄莁薃袇膆薆葿袆芈荿螈袅羈膂蚄羄肀莇薀羃膂膀蒆羃袂莆蒂羂肄膈螀羁膇蒄蚆羀艿芇薂罿罿蒂蒈羈肁芅螇肇膃蒀蚃肇芆芃蕿肆羅葿薅蚂膈莂蒁蚁芀薇蝿蚁罿莀蚅蚀肂薅薁虿膄莈蒇螈芆膁螆螇羆莆蚂螆肈腿蚈螅芁蒅薄螅羀芈蒀螄肃蒃蝿螃膅芆蚅螂芇蒁薁袁羇芄蒆袀聿蒀莂衿节节螁衿羁薈蚇袈肄莁薃袇膆薆葿袆芈荿螈袅羈膂蚄羄肀莇薀羃膂膀蒆羃袂莆蒂羂肄膈螀羁膇蒄蚆羀艿芇薂罿罿蒂蒈羈肁芅螇肇膃蒀蚃肇芆芃蕿肆羅葿薅蚂膈莂蒁蚁芀薇蝿蚁罿莀蚅蚀肂薅薁虿膄莈蒇螈芆膁螆螇羆莆蚂螆肈腿蚈螅芁蒅薄螅羀芈蒀螄肃蒃蝿螃膅芆蚅螂芇蒁薁袁羇芄蒆袀聿蒀莂衿节节螁衿羁薈蚇袈肄莁薃袇膆薆葿袆芈荿螈袅羈膂蚄羄肀莇薀羃膂膀蒆羃袂莆蒂羂肄膈螀羁膇蒄蚆羀艿芇薂罿罿蒂蒈羈肁芅螇肇膃蒀蚃肇芆芃蕿肆羅葿薅蚂膈莂蒁蚁芀薇蝿蚁罿莀蚅蚀肂薅薁虿膄莈蒇螈芆膁螆螇羆莆蚂螆肈腿蚈螅芁蒅薄螅羀芈蒀螄肃蒃蝿螃膅芆蚅螂芇蒁薁袁羇芄蒆袀
英文文献
1、Chinafoodindustrydevelopmentprospectsanalysis
ThecateringindustryinChinaasthetertiaryindustryisatraditionalservice
industries,experiencedreformingandopeningstarts,quantitativeexpansion,scale
chaindevelopmentandbrandpromotionstrategyof4phase,mademakeaspurtof
progressinthedevelopmentof.
Atpresent,thecountryhas4millionscateringoutlets.2020/2020annualChinese
top100cateringenterpriseswithtotalassetsofaboutthirty-twobillionyuan,total
profitofaboutsixbillionyuan,employeesabouteighthundredthousandpeople,
respectively,overthesameperiodlastyear%,%%
higherthanthatofthewholesociety,thecateringindustryaveragegrowthlevel.
China'sreformandopeninguphasgonethroughupsanddownsinthe30year,in
the30yearsofreformingandopeningofChina'scateringindustryalongwiththetide
ofreformhasundergonethreeleaptypedevelopment.Inthepast30years,Chinahas
experiencedfromfastfoodrestaurantsgrabsbeachChinamarkettoSARSimpact,
thentofoodsafety(tonyredevent,appleevents),Chinesefoodandbeverage
industryintheimpact,achievesalesgrowth.
Chinapopulationcardinalnumberislarge,demandisexuberant,cateringmarket
developmentcannotmeettheneedsofthemarketunderthebackgroundofthe
implementation,andtoday,thefoodmarketisveryprosperous,thebasicbalanceof
supplyanddemand,intheglobaleconomiccrisisunderthebackgroundofthe
cateringindustrytoachievenewgrowth?
About2020JulytoAugust,ChinaChainManagementAssociationDDTHua
accountingfirmmontoChinesechaincateringindustrydevelopmenttrend
research,interviewedincludingQuanjude,Xibe,QiaoJiangnan,Zhuang,LittleSwan,
smallfatsheep,KFC,Yoshinoya,immortaltraceforestindustriessuchasthe
representativeofthechairmanorgeneralmanager.Inductiveappearstagedomestic
chaincateringindustrydevelopment:
first,chaincateringindustrydevelopmentstillmaintainhighspeed.Surveyof
cateringenterprisesthedevelopmentofchainoperationmodetotheoutletsandstores
themajority,accountedfor75%;theenterpriseunderinvestigation,atotalofmore
than500chainstores,salesofmorethan1morethan10billionyuanonlyKFCstores,
in2020toreach2400,salesoftwenty-fivebilliononehundredmillionyuan,much
morethantheothercateringenterprises.Fromtheinvestigationanalysisofchain
stores,in100thefollowing(66%),salesofonebillionyuan(80%)forthemajorityof
thebusinesssalesgrowthratioanalysis,95%enterpriseshavetwodigit
growth,whichgrew10%,20%intervalaccountedfor42%,growthof20%-30%
interval31%,twointervalgrowthratioistheenterpriseunderinvestigationshowsthat
themajorityofmainstream,enterprisedevelopmentinlinewithbenignoperationrule,
canstillmaintainarelativelyhighgrowthrate.
second,rawmaterialrisesquickly,grossmarginisfirminhavelitre.32%ofthe
surveyedpaniesofrawmaterialsin2020growthratebelow10%,52%enterprises
ofrawmaterialsincreaserateisamountedto10%,20%,16%ofrawmaterialof
enterprisegrowthratereached20%-30%.Thecostofrawmaterialsrisingunderthe
premiseoftheenterpriseunderinvestigation,only26%grossmargindeclined5%
in47%enterprises,grossmarginisbasicallynotchanged,and16%and11%growth
respectivelytheenterpriseswithin5%and5%above.Thusitcanbeseen,themajority
ofenterprisesstillkeepfirminhavelitregrossmargin,thatsurveyedenterpriseschain
operatingprofitpatternparisonofhealth,abilitytoresistrisks,intheopensource
efficiencyandminingspace.
Third,humanresources,managementcost,standardizationisdifficultto
constitutethethreemajorchallenges.Accordingtothesurvey,thecurrentchain
cateringindustryfacingthedevelopmentofthemainproblemsincludehuman
resources,operatingcost,standardizationdifficultyisgreat,malignpetition,
industryshortageoffundsandpolicysupportandotherissues.Amongthem,human
resourcesaccountedforthehighestproportionofchoice,upto80%,followedbythe
operatingcosts,60%,standardizationdifficultybig,45%,formchaincateringindustry
developmentfacesthreechallenges.
Infour,thepanystrategyadjustmentbasedonSustainabledevelopment.
Aimingattheproblemsinthedevelopmentofcateringenterprises,thesurveyalso
relatestochaincateringenterpriseswillhaveonthefuturedevelopmentstrategyto
maketheadjustment?Inductionincludessixaspects,adjustthestraightcampshop
andstoreratio;upgradetheexistingbrandorcreatenewbrand;productinnovation,
realizethedifferenceoperation;theestablishmentofrawmaterialproductionbase,
integrationsupplychain;establishthecentralkitchen;enhanceinternaloperation
efficiencyandsingle-storeprofitlevel.
Optimisticfive,judgecurrenteconomicdevelopingsituationofchaincatering
industrydevelopmentinfluence.AlthoughtheCPIindexintheshorttermitis
difficulttofall,toenterprisesoperatingpressurewillcontinuetoincrease,butthevast
majorityoftheenterpriseunderinvestigationthinks,fromthecountrymacroscopical
economicdevelopmentsituation,thefoodandbeverageindustrywillstillmaintaina
relativelyhighgrowthrate,theenterpriseoperatingpressurewillbegraduallyease,
morethan90%ofrespondentsexpressedapositiveoptimisticattitude.Investigation
shows,Quanjude,KFC,Dicosandothersmallfatsheep,mostchainenterprisesstill
maintainestablishedopenplan.
Thesurvey,inChina'ssustainedandrapideconomicdevelopment,foodand
beveragemarketcontinuestobeactiveinthebackground,chaincateringenterprises
arecontinuouslyaccordingtotheexternalenvironmentandoneselfcondition
adjustmentofdevelopmentstrategy,torealizetheoptimaldevelopmentpattern.
2、Chinafoodindustrydevelopmenttrendanalysis
Cateringindustryinourcountryisdevelopingveryquickly,thenationalfoodindustry
turnoverfor18consecutiveyearstoachievetwodigitgrowth,inrecentyearsthe
cateringindustrygrowthratehigherthanotherindustriesoutofmorethanten
percentagepoints,industrydevelopmentprospectsformanyenterprisesandgood
investmentinstitutions,cansayourcountryiswelingacateringindustry
developmentthegoldperiod,butthemarketisplexandchangeable,willchange
withthesocialenvironment.Thecateringenterprisesshouldaccordingtotheirown
conditionsandenvironmentalrequirements,seethecateringindustry'sdevelopment
trend,selecttheappropriatemarketingmethod,canbeinthefiercepetitioninthe
marketsuccess.Therefore,thediningindustrydevelopmenttrendofthefuture,
opportunitiesandchallengestoundertakebriefanalysis.
China'seconomyinrecentyearsofrapiddevelopment,GDPincreasedrapidly,is
continuouslydrivenhometoconsumedemandgrowthfactor.Historicaldataanalysis
indicatesthat,thecateringindustryretailsalesgrowthinGDPandthereisastrong
positivecorrelationbetween,fromthe5yearsdevelopment,cateringindustrygrowth
amplitudeishigherthanthecountry'sGDPgrowthrate,farhigherthanthesocial
consumabletotalvolumeofretailsalesgrowthrate,withthecateringindustry
dimensionsexpandsceaselessly,tonationaleconomypresentsincreasinglysignificant
roleindriving.
On2020,theimplementationofthecateringindustryretailsalesofseven
hundredandforty-eightbillionsixhundredmillionyuan,thangoingupyearincrease
onehundredandthirty-threebillionyuan,grow%paredtothesameperiod,
for14consecutiveyearstoachievethefastgrowthoftwodigit,thanthesameperiod
ofsocialconsumabletotalvolumeofretailsalesgrowthrateispercentagepoints
higher,accounting%ofthetotalretailsalesofsocialconsumergoods,the
totalretailsalesofsocialconsumergoodsgrowthcontributionrateof21%,pulling
thesocialconsumabletotalvolumeofretailsalesgrowthofpoints.
On2020,Chinesecateringindustryretailsalesofeighthundredandeighty-eight
billionsixhundredmillionyuan,ayear-on-yearincreaseof%,thangoingupyear
addonehundredandthirty-threebillionsixhundredmillionyuan,higherthanthe
totalretailsalesofconsumergoodsincreasedpercentagepoints,accountedforthe
totalretailsalesofsocialconsumergoodsproportiontoachieve%,thetotalretail
salesofsocialconsumergoodsgrowthcontributionrateandpullingrateis
respectively%%.Achieveannualbusinesstaxforty-eightbillioneight
hundredmillionyuan,grow%paredtothesameperiod.
On2020,Chinesefoodandbeverageconsumptionannualretailsalesexceeded
trillionyuantoclosegreatly,achieveonetrillionandthirty-fourbillionfivehundred
millionyuan,ayear-on-yearincreaseof%,thangoingupyearaddonehundred
andforty-fivebillioneighthundredmillionyuan.
In2020thenationalcateringbusinessretailsalestotaledonetrillionandtwo
hundredandthirty-fivebilliontwohundredmillionyuan,ayear-on-yearincreaseof
%,accounting%ofthetotalretailsalesofconsumergoods,totalretail
salesofconsumergoodsledtoanincreaseofpercentagepoints,social
consumabletotalvolumeofretailsalesgrowthcontributionrateof%.
2020NationalFoodCompanyretailamountstoonetrillionandfivehundredand
fivebillionfourhundredmillionyuan,grow%than2020,for18consecutive
yearstomaintainthespeedoftwodigit.WithChina'spercapitagrossdomestic
product(GDP)ofmorethan$2020,residents'consumptionability,consumption
level,theChinesehigh-endconsumptionproportionwillincreasecontinuously.In
overseas,Chinesecontinuetoattackcitiesandcaptureterritories,inthefirst08years
ofChineseOlympicrecipes,furthermovestowardstheinternationalization,the
cateringindustryhasbeenbeepullmoveconsumption,growth,expanding
employmentisoneoftheimportantfactors.
3、Consumeranalysis
WithChina'spercapitaGDPrisesquickly,percapitagrossdomesticproduct(GDP)
ofmorethan$2020,residents'consumptionability,consumptionlevelandimprove
thelevelofChinesedinner,high-endconsumptionproportionwillincrease
continuously.Butthefooddemandisplicatedandchangeable,theconsumer
tastesandconsumptionpsychology,willchangewiththesocialenvironment.The
cateringenterprisesshouldaccordingtotheirownconditionsandenvironmental
requirements,seethecateringmarkettrendofdevelopment,chooseappropriate
marketingmethod,canbeinthefiercepetitioninthemarketsuccess.
Chinesetastehasapparentdistrictsex,Chinesecuisinecookinginmanyschools.
Oneofthemostinfluentialandrepresentativeforthesocietyrecognized:Lu,
Guangdong,Fujian,Sichuan,Su,Zhe,Xiang,Huicuisine,namely"eightbigcuisines".
Thecuisineoftheformationanditslonghistoryanduniquecookingcharacteristics
inseparable.Butalsobytheregion'snaturalgeography,climateconditions,resource
specialty,diethabithasdifferenteffect,itispreciselybecauseofthesedifferences,the
majorcuisineproductswithastrongregional,occupythemajorshareofthelocal.
Regionaldifferences,andcauseconsumersstronglydifferentpsychology,willingto
tryadifferentflavor.Therefore,cross-boundaryoperationisthenexthot,itcanmake
theuniqueflavordietbetweeneachother,learnfromeachother.Atpresent,eightbig
cuisinesappearcross-boundaryoperation,integrationtrend.
Cateringenterprisesindifferentexpansion,butwiththestandardofineor
otherstandard,differentiatethewholenationforseveraleconomiczones,ineach
economyareaatthecenterofthecitysetupflagshipstore;tostandfirm,againwith
theflagshipstoreforthebase,tothesurroundingmediumandsmallcityexpansion
,marketpositioning,namelytheregionalconsumergroupswillbeyour
targetcustomers;followedbythetaste,whethertheyagreewithyourdishflavors;
thirdisthevalueofthebrand,whethertheywillbeyourloyalhadtwo
moncharacteristics:first,productssingle;secondly,regionalcharacteristics,after
leavingBeijingisverydifficulttofindtherightpeopletaste2020,
Chinahas46cityGDPofaveragepercapitaisinaboveof3000dollar,thecity'sper
capitaconsumptionlevelisrelativelyhigh,beemealsindustryregional
developmentgrowthhaveaherdmentalityandskepticalMentality--
conformity,moreandmorelocalpeoplehavemoresenseofsecurity;doubt,isto
believeyourownsurfacejudgment,listentoothersexplanation.
Inordertofiredthefirstshot,foodandbeveragebrandsindifferentplacesto
openflagshipstore,largearea,theseats,investmentishigh,thedailyoperationofthe
pressureisalsobigstore.Butallthecateringenterpriseshaveanimportperiod.Inthe
introductionperiod,bothtobusinessconfidence,butalsotogivecustomers
confidence.Oncetheintroductionperiodtodogood,attendancedoesnotfollowtogo
up,Chineseherdmentalitycameup:fewerpeoplehedoesnotgo;moretopeople
withoutalittleless;heevendoubt:Thisisitright?Straightcampshop?Tasteandold
whethersame?Isitright?What'stheproblem?Cantonesecuisinesinceintheearly80
centuryinthepopulardate,20yearsforalleternity,themainreasonisthePearlRiver
Deltaregionaleconomicrapiddevelopment,pullthecateringindustryprosperityand
revitalization;atthesametimeCantonesebroadoddmiscellaneousmaterials.To
adapttothedifferentneedsofcustomersinnovation,continuousinnovation;,promote
thesustainabledevelopmentofCantonesecuisine.Withthedevelopmentofeconomy
ofourcountry,theCantonesecuisineinthebeginningof80'sinlastcenturytothe
endof90'sintheformofclimate,graduallyembarkedonamajorcuisineoverlord
position,beethemetropolitandishesfaucet,leadingtheconsumertrend,share
growth.Foodconsumptionbehavioranalysis.
Inrecentyears,theinelevelofChinesedwellerincreases,therhythmoflife
speedsup,renewtheconceptofconsumption,promotingtherapiddevelopmentof
Chinesecateringindustrycateringconsumershasthreemajordevelopmenttrends.
Firstisbusinessconsumptionincrease.Promotingtheeconomicdevelopmentof
increasedbusinessactivities,businessentertainmentactivitiespromotethehigh-grade
fooddevelopment.Secondisthereplacementofconsumptionincrease.Withthe
developmentofeconomy,increaseofresidentine,moreandmorepeoplechoose
togotothehotelconsumptioninsteadoftheirowncooking,whichismanifestedin
recentyear'shot.Thethirdareforcedtoconsumptionincrease.Moreandmore
white-collarworkersandmigrantworkersmigrantworkers,timeisclose,andnot
theircooked,theyarehelpless,unabletobeforcedtoatarestaurant,itpromotesthe
fastfoodindustrydevelopment.
Diningchoicenotonlypayattentiontotaste,therestaurantenvironment,
atmosphere,sentimenthasbeeacustomer'sselectionofdiningvenuenecessary
conditions,consumerspayattentiontoenjoy,focusonfoodandbeverageproducts
andculturalintegration,theChinesefoodcultureandcuisineculturebroadand
profound,longhistory,differentregionsshowcateringculturaldifferencesalsomake
foodproductswithdistinctiveculturalcharacteristics.Consumersseeking"color,
flavorandtaste,shape,texture,temperature,sound,nutrition,health,"atthesame
time,advocatecultureandfood,diet,eatinghabitsoffusion.Inrecentyearsemerging
needsofthemerestaurantsisdevelopingrapidly,thisconceptintofullplay,whetherit
isthedesignoftherestaurantdecoration,functionallayout,decor,andevenits
operatingcharacteristicsofcuisine,reflectacertainculturalthemeandintension,
cateringtotheproductculturehasthegreatestdegreeofshow.Seizetheculturethata
sellingpoint,willenablethefoodproductswithinfinitevitality.
Fromtheindustrystatistics,Chinesefoodindustrymarketsizeisverylarge,and
expandedveryquickly,butChina'scateringpanycurrentsituation,oneis
enterprisedimensionssmall,amountismuch,modernlevelislow;industrystandard
systemisnotperfect;accordingtostatistics,China'sexistingcateringoutlets4000000,
employeesnearly20200000people,7000000cookpeople,averageevery185people
have1chef.Thefoodmarketisrelativelythemostdispersedinamarket,homedoes
nothavealargefoodgroupcanoccupy1%ofthemarketshare.Canbesaidtothe
cateringindustryisperfectlypetitiveindustry,industryconcentrationisverylow,
thefuturetrendofdevelopmentistheindustryisspentcentrallyriseconsiderably,to
beatascaleofenterpriseintegration.Fromthediningenterprise'spetitionand
developmentpattern,thefutureofChina'scateringbusinesspetitionwillbemore
intense,andacpaniedbymoreenterpriseslisted.However,intherestaurant
industryhighspeeddevelopmentatthesametime,foodrawmaterialcosts,labor
costsincrease,lackofmanagementtalent,thecostisdifficulttocontrolandother
aspectsofaproblemtobehighlightedincreasingly,industrypetitionintensified,
thecateringindustryenteredthe"eraofmeagerprofit",thetraditionalmanagement
mode,operationencountersseriouschallenges.Chinesecateringindustryhasentered
theindustryreshuffleperiod,mustexchangeofnewideas,explorenewpattern,
quicklyfromthetraditional"extensivetype,fuzzy,experiencemanagement"to
"intensive,process,chainscalemanagement"intransition.
Theforeign-fundedenterprisesenjoyisthesupernationaltreatment,state-owned
enterprisesenjoynationaltreatment,privateenterprisesenjoynationaltreatment.In
therestaurantindustry,althoughnotobvious,butalsomanyexamples.Domesticfood
businessactivitiesinadditiontothenormaltax,thecostofsomanyspecies,thelack
ofnormative,areadifferenceisbigger,thegovernmentmanagementsystemisnot
perfect,bringaboutanenterprisetomanagethevariousuncertainfactors.Withthe
furtherperfectionofChineselegalsystemconstruction,Chinesecateringmarketwill
alsofurtherstandardization.Cateringindustrypetitionpatternanalysisshowthat,
thefutureofdomesticfoodindustrypetitionsituationoffourgreatchangeswill
takeplaceinChina,foreignfastfoodrestaurantsdominatethepetition,brandhas
beethecorepetitivenessoffood.
Atpresent,China'scateringindustrylackprogramguiding,thelawsand
regulationsconstructionlagproblem.Intherapiddevelopmentofblind,disordered
andlowlevelofdevelopmentofthephenomenon.Notapplicabletotheestablishment
ofthecateringindustryofnationallawsandregulationssystem,thelackofstrict
marketaccessrulesandmandatorystandards,cateringenterprisesstandardsuneven,
inprehensivecontents,technicalknowledgecontentislow,lackofnationalunity.
Thecateringindustryinourcountryislackofunitywithintheprofessionoflaw
enforcement,themarketorderisnotstandard,thediningenvironmentisnothealth,
foodsafetyproblems
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